Agenda

 Libertarian State Leadership Alliance (LSLA)

 Building a Strong Affiliate Organization Outline


I.       Building and Maintaining a Strong Internet Presence. Each state affiliate should be working on developing a strong internet presence. The internet is one of the fastest ways to build momentum for a party.

  1. Rebranding the state logo. In the event the state logo is outdated then it should probably be redesigned and modernized. The logo is the basis of all branding.
  2. Developing a strong website. Creating a website that everyone is proud of is important 
  3. Social Media Marketing. Establishing and developing a strong social media strategy.
  4. Blogging. Each affiliate should develop content by creating a blog with a lot of contributors.  
  5. Database Management. Deciding on a CRM to use to manage the parties contacts, members and registered voters.

II.      Fundraising. The financing of state and county affiliates, LP national memberships, funding candidate campaigns, campaign finance laws.

  1. How to guide – Getting started
  2. FEC rules and regulations and reporting requirements
    1. How to take in donations; In person, online, over the phone, events
  3. Developing a fundraising campaign
    1. Determine the budget for the party to establish fund raising goals. Monthly, Quarterly, Yearly
    2. Establishing State membership levels
    3. Demographics/strategies

III.     Recruitment. Membership recruitment: membership development, membership management, volunteer recruitment, volunteer management building your LP Affiliates.

  1. Membership development, membership management, volunteer recruitment, volunteer management
  2. Orientation. Developing introductions to volunteering, running for office and other positions within the party.
  3. Volunteers – vetting volunteers and getting them involved in the affiliate
  4. Identifying and recruiting strong candidates 
  5. Organizing and planning events


IV.     Organizing Your Affiliate. Building and organizing your affiliate. 

The following activities are largely focused on the organizational aspects of State/County affiliate’s development and planning.

Affiliate planning: strategic planning, development of research skills for planning purposes(surveys/focus groups)

  1. Affiliate development: party building, professionalization, training in organizational management
  2. State/county affiliate organization: working with the LSLA and county affiliates, coordination of organizational activities, programs
  3. Resource development: allocation of budgetary resources within the affiliates
  4. Message development: policy agenda formation, affiliate image building, communicating the Libertarian platform and development
  5. Media relations: media training, developing messages for media coverage